THe mm blog

 

the community partnership: a year in review

Morgan Fenton, Head of CoMMunity Partnership

april 11th, 2018

 
 “Whether they knew it or not, every person in Hill Auditorium last Wednesday night contributed to something truly great and meaningful.”  If you didn’t already know, the MUSIC in MUSIC Matters is an acronym for “Michigan Undergraduates Serving in the Community.” This past year, MM decided to take the acronym one step further by teaming up with other undergrads at the University of Michigan in order to maximize our impact. The goal of this project, which came to be known as the CoMMunity Partnership, was to reach out to our own community here on campus, partner with another social impact organization, and, ultimately, serve the community in a new way.    MUSIC Matters may not be the first organization to support other student orgs on campus, but that doesn’t mean there isn’t a need for funding opportunities like the CoMMunity Partnership. At a school like the University of Michigan where there are hundreds of orgs working tirelessly to help others, it’s imperative to recognize and support the incredible work that other students are doing. We received an overwhelming number of applications, and this past November, Books for a Benefit became MUSIC Matters’ first CoMMunity Partner.  From drafting the application and having a club-wide vote to determine the winner, to building a library from scratch and volunteering at Books for a Benefit’s (BFB) Literacy Days, it has been an absolute honor to help bring the CoMMunity Partnership to life. I may be biased, but I think it’s safe to say that this partnership was a success. With funding and volunteers provided by MUSIC Matters, we were able to help BFB build a beautiful library for the Flint community this past February: but the fun didn’t stop there!  During the day at SpringFest on April 4th, we showcased the partnership by asking festival-goers to write their favorite books on bookshelves, which will be used at BFB’s next library build in the fall. I was also thrilled that we decided to donate the proceeds from SpringFest 2018 to help expand the CoMMunity Partnership. Whether they knew it or not, every person in Hill Auditorium last Wednesday night contributed to something truly great and meaningful. Whatever form the CoMMunity Partnership takes next year, I can’t wait to see who MM decides to team up with next. Keep an eye out for more cool and impactful partnerships in the future!   

“Whether they knew it or not, every person in Hill Auditorium last Wednesday night contributed to something truly great and meaningful.”

If you didn’t already know, the MUSIC in MUSIC Matters is an acronym for “Michigan Undergraduates Serving in the Community.” This past year, MM decided to take the acronym one step further by teaming up with other undergrads at the University of Michigan in order to maximize our impact. The goal of this project, which came to be known as the CoMMunity Partnership, was to reach out to our own community here on campus, partner with another social impact organization, and, ultimately, serve the community in a new way.  

MUSIC Matters may not be the first organization to support other student orgs on campus, but that doesn’t mean there isn’t a need for funding opportunities like the CoMMunity Partnership. At a school like the University of Michigan where there are hundreds of orgs working tirelessly to help others, it’s imperative to recognize and support the incredible work that other students are doing. We received an overwhelming number of applications, and this past November, Books for a Benefit became MUSIC Matters’ first CoMMunity Partner.

From drafting the application and having a club-wide vote to determine the winner, to building a library from scratch and volunteering at Books for a Benefit’s (BFB) Literacy Days, it has been an absolute honor to help bring the CoMMunity Partnership to life. I may be biased, but I think it’s safe to say that this partnership was a success. With funding and volunteers provided by MUSIC Matters, we were able to help BFB build a beautiful library for the Flint community this past February: but the fun didn’t stop there!

During the day at SpringFest on April 4th, we showcased the partnership by asking festival-goers to write their favorite books on bookshelves, which will be used at BFB’s next library build in the fall. I was also thrilled that we decided to donate the proceeds from SpringFest 2018 to help expand the CoMMunity Partnership. Whether they knew it or not, every person in Hill Auditorium last Wednesday night contributed to something truly great and meaningful. Whatever form the CoMMunity Partnership takes next year, I can’t wait to see who MM decides to team up with next. Keep an eye out for more cool and impactful partnerships in the future!

 


it's #springfest season

Noah Dobbertin, Head of Community Engagement and Anuksha Singh, Head of Student Organizations

march 28th, 2018

 
 On April 4th, the Diag and North University will be surging with live music, food trucks, fashion, art, innovation and great vibes, as MUSIC Matters’ highly anticipated lifestyle festival, SpringFest, unites campus once again. SpringFest highlights all areas of the Michigan Community, ranging from student organizations to local Ann Arbor businesses and encompassing areas from arts and identity to social change, innovation, and sustainability. We’ll preview some of the features of this killer event, but you’ll have to see it to believe it April 4th:       Performance and Music    Free live music from the winners of MUSIC Matters’ Battle of the Bands contest- OSSI, Nadim Azzam, and Oren Levin- will take over the mainstage, while student performance groups like Leim Irish Dance, FunKtion, Flowdom, and Michigan Ballroom occupy the day stage. A Capella groups such as Kol HaKavod and the Harmonettes will perform on the Diag, in addition to several spoken word poets. What’s more, Hip Hop Congress will be hosting a rap cypher that anyone is welcome to join, and Empty Mug Records will have a sound garden with instruments and acoustic performances. We promise there will be something for everyone to jam out to!       Food    While you’re exploring all that SpringFest has to offer, feel free to swing by our row of food trucks on North University to grab a bite to eat. This year, the food truck lineup will include Saucy Joe’s, Petey’s Donuts, Bearclaw Coffee Co., and El Taco Veloz.      MUSIC Matters’ Social Ventures    What is one piece of advice you would tell your 15 year old self? Come by the Michigan Overnight Experience (MOvE) table, in the MUSIC Matters’ social ventures tent to tell us! We will be compiling a video of all your responses to show to our campers at our MOvE Camp, a three day program for rising sophomores from Detroit with the goal of creating a positive perception of the college experience and inspire them to maintain higher education as a priority. While you are at there stop by our mini library, built by our CoMMunity Partner, Books For A Benefit!       Sustainability and Innovation    We will be showcasing some of the incredible projects of sustainability student organizations like The UM Sustainable Food Program (UMSFP) who will be repurposing collected denim in a jean upcycling booth. Even MDining will be there hosting a Chef’s Table with free food sourced from U of M’s Campus Farm. Our innovation section will showcase Spark Racing’s world-record breaking electric motorcycle, Chronos. In addition, student design teams BlueLab and MHEAL will display the projects they have been building all year. There is some cool innovation and change happening amongst us on campus, and we’re bringing it all to you.       Student Organizations    Over 60 student organizations will be showcasing the unique value they add to the Michigan Community. Fashion organizations such as SHEI, Noir, Elegance, and Enspired will host their annual SpringFest Fashion show at the Day Stage on North University, focusing on streetwear inspired looks. Miscellania will be teaching festival goers how to slackline and pick locks while the Michigan Parkour team will be running a mini speed course.       Social Identity    Social Identity focused organizations will be hosting interactive booths at SpringFest. Hillel is bringing Golden Apple award winning professors for coffee chats and the Black Student Union will offer an interactive art exhibit inspired by the Nelson Mandela Color Garden at the Apartheid Museum. Sikh Student Association will provide henna tattoos and educate people about Sikhism through a tie a turban activity. Lean in and What the F magazine will have stations focused on feminism. SAPAC will also have an art installation for festival goers to help complete and raise awareness regarding sexual assault issues.       Health and Wellness    With all of the excitement and activities of SpringFest, we know attendees will want some time to chill. CAPS in Action, Mind Matters, Wolverine Support Network, and PULSE will all be part of SpringFest’s Chill Zone, where students can splatter paint, reflect on highlights of their year, and learn more about mental and physical wellness.       Art     Attendees can personalize a flower pot for their new free succulent, courtesy of Arts at Michigan and the Matthaei Botanical Gardens. The STAMPS Gallery will be bringing exhibits to SpringFest, and Live in Color will be giving students the chance to help create a mural. Michigan Photography Club will be celebrating cultural diversity at Michigan with a gallery, and Michigan Ice Carving will be creating a sick sculpture.       Shopping and Sponsorships    SpringFest extends beyond university affiliated groups, bringing in corporate sponsors, local pop up shops, and startups to tie the festival into the greater Ann Arbor community. Your favorite local boutiques such as Bivouac, Motivation, Greatness the One, York Project, and PATOS will be bringing their merchandise to North University. Even the Hub will have a tie dye station! In our startup village, SAHI Cosmetics will be providing foundation samples that will be perfectly matched to your skin tone. Ascape Audio, a Detroit earbud company founded by two Michigan alumni, will be unveiling what they believe is the next big thing in music technology. Furthermore, Gwydion will be demoing their virtual reality technology that is being developed for educational and professional purposes.     After all of this, make sure you go home and rest up before Louis the Child and the Lost Kings take over Hill Auditorium. If you want to learn more about how SpringFest has grown over the years, pick up a copy of Consider Magazine’s “Guide to SpringFest”, which will be given away at various booths the day of the festival. We are excited to see you from day to night on April 4th!

On April 4th, the Diag and North University will be surging with live music, food trucks, fashion, art, innovation and great vibes, as MUSIC Matters’ highly anticipated lifestyle festival, SpringFest, unites campus once again. SpringFest highlights all areas of the Michigan Community, ranging from student organizations to local Ann Arbor businesses and encompassing areas from arts and identity to social change, innovation, and sustainability. We’ll preview some of the features of this killer event, but you’ll have to see it to believe it April 4th:

 

Performance and Music

Free live music from the winners of MUSIC Matters’ Battle of the Bands contest- OSSI, Nadim Azzam, and Oren Levin- will take over the mainstage, while student performance groups like Leim Irish Dance, FunKtion, Flowdom, and Michigan Ballroom occupy the day stage. A Capella groups such as Kol HaKavod and the Harmonettes will perform on the Diag, in addition to several spoken word poets. What’s more, Hip Hop Congress will be hosting a rap cypher that anyone is welcome to join, and Empty Mug Records will have a sound garden with instruments and acoustic performances. We promise there will be something for everyone to jam out to!

 

Food

While you’re exploring all that SpringFest has to offer, feel free to swing by our row of food trucks on North University to grab a bite to eat. This year, the food truck lineup will include Saucy Joe’s, Petey’s Donuts, Bearclaw Coffee Co., and El Taco Veloz.
 

MUSIC Matters’ Social Ventures

What is one piece of advice you would tell your 15 year old self? Come by the Michigan Overnight Experience (MOvE) table, in the MUSIC Matters’ social ventures tent to tell us! We will be compiling a video of all your responses to show to our campers at our MOvE Camp, a three day program for rising sophomores from Detroit with the goal of creating a positive perception of the college experience and inspire them to maintain higher education as a priority. While you are at there stop by our mini library, built by our CoMMunity Partner, Books For A Benefit!

 

Sustainability and Innovation

We will be showcasing some of the incredible projects of sustainability student organizations like The UM Sustainable Food Program (UMSFP) who will be repurposing collected denim in a jean upcycling booth. Even MDining will be there hosting a Chef’s Table with free food sourced from U of M’s Campus Farm. Our innovation section will showcase Spark Racing’s world-record breaking electric motorcycle, Chronos. In addition, student design teams BlueLab and MHEAL will display the projects they have been building all year. There is some cool innovation and change happening amongst us on campus, and we’re bringing it all to you.

 

Student Organizations

Over 60 student organizations will be showcasing the unique value they add to the Michigan Community. Fashion organizations such as SHEI, Noir, Elegance, and Enspired will host their annual SpringFest Fashion show at the Day Stage on North University, focusing on streetwear inspired looks. Miscellania will be teaching festival goers how to slackline and pick locks while the Michigan Parkour team will be running a mini speed course.

 

Social Identity

Social Identity focused organizations will be hosting interactive booths at SpringFest. Hillel is bringing Golden Apple award winning professors for coffee chats and the Black Student Union will offer an interactive art exhibit inspired by the Nelson Mandela Color Garden at the Apartheid Museum. Sikh Student Association will provide henna tattoos and educate people about Sikhism through a tie a turban activity. Lean in and What the F magazine will have stations focused on feminism. SAPAC will also have an art installation for festival goers to help complete and raise awareness regarding sexual assault issues.

 

Health and Wellness

With all of the excitement and activities of SpringFest, we know attendees will want some time to chill. CAPS in Action, Mind Matters, Wolverine Support Network, and PULSE will all be part of SpringFest’s Chill Zone, where students can splatter paint, reflect on highlights of their year, and learn more about mental and physical wellness.

 

Art

Attendees can personalize a flower pot for their new free succulent, courtesy of Arts at Michigan and the Matthaei Botanical Gardens. The STAMPS Gallery will be bringing exhibits to SpringFest, and Live in Color will be giving students the chance to help create a mural. Michigan Photography Club will be celebrating cultural diversity at Michigan with a gallery, and Michigan Ice Carving will be creating a sick sculpture.

 

Shopping and Sponsorships

SpringFest extends beyond university affiliated groups, bringing in corporate sponsors, local pop up shops, and startups to tie the festival into the greater Ann Arbor community. Your favorite local boutiques such as Bivouac, Motivation, Greatness the One, York Project, and PATOS will be bringing their merchandise to North University. Even the Hub will have a tie dye station! In our startup village, SAHI Cosmetics will be providing foundation samples that will be perfectly matched to your skin tone. Ascape Audio, a Detroit earbud company founded by two Michigan alumni, will be unveiling what they believe is the next big thing in music technology. Furthermore, Gwydion will be demoing their virtual reality technology that is being developed for educational and professional purposes.

 

After all of this, make sure you go home and rest up before Louis the Child and the Lost Kings take over Hill Auditorium. If you want to learn more about how SpringFest has grown over the years, pick up a copy of Consider Magazine’s “Guide to SpringFest”, which will be given away at various booths the day of the festival. We are excited to see you from day to night on April 4th!


march 21st, 2018

spotlight on... natasha desai, marketing chair

Kayla Ladis, Copy Director

 
  “The heart of an organization’s success lies in its marketing.”       Through our digital content, public relations, press outreach, and onsite guerrilla marketing, MUSIC Matters continuously strives to make ourselves known on campus and in the community. This ambitious undertaking can be attributed to our devoted marketing committee, led by our very own Natasha Desai.  Natasha is a senior from Boston double majoring in Communications and International Studies. As a freshman, she joined MUSIC Matters as a member of the student organizations team of the SpringFest committee. She worked closely with the Marketing team to produce branding packets for SpringFest, and since then has worked tirelessly to support and promote the growth of MUSIC Matters in a number of ways. As the current Marketing Chair, Natasha manages the marketing committee, its student leaders, and numerous marketing projects from social media campaigns to diag days.  One of her favorite experiences in MUSIC Matters has been the library build in Flint with our CoMMunity partners Books for a Benefit. She enjoyed seeing our social ventures initiatives translate into having a tangible impact, and was proud to be a part of the process. Outside of MM, Natasha loves baking and cooking, which her committee also loves as they are frequent beneficiaries. As a television addict, she prides herself on trying to see at least one episode of every show. Though as of now, her favorite is Homeland. She loves travelling and has been fortunate enough to go abroad four times in college - with her favorites being Krakow and Copenhagen.  Natasha’s dream is to be the next Anthony Bourdain, spending her days travelling, eating, and meeting people around the world. We wish her the best in that endeavour, but for now, her plan post graduation is to work in London or Berlin in food media or account management for an advertising firm. As a member of the marketing committee myself, I can truly say that Natasha inspires me and the whole team with her leadership, creativity, persistence, dedication, and cupcake contribution.

“The heart of an organization’s success lies in its marketing.”

 

Through our digital content, public relations, press outreach, and onsite guerrilla marketing, MUSIC Matters continuously strives to make ourselves known on campus and in the community. This ambitious undertaking can be attributed to our devoted marketing committee, led by our very own Natasha Desai.

Natasha is a senior from Boston double majoring in Communications and International Studies. As a freshman, she joined MUSIC Matters as a member of the student organizations team of the SpringFest committee. She worked closely with the Marketing team to produce branding packets for SpringFest, and since then has worked tirelessly to support and promote the growth of MUSIC Matters in a number of ways. As the current Marketing Chair, Natasha manages the marketing committee, its student leaders, and numerous marketing projects from social media campaigns to diag days.

One of her favorite experiences in MUSIC Matters has been the library build in Flint with our CoMMunity partners Books for a Benefit. She enjoyed seeing our social ventures initiatives translate into having a tangible impact, and was proud to be a part of the process. Outside of MM, Natasha loves baking and cooking, which her committee also loves as they are frequent beneficiaries. As a television addict, she prides herself on trying to see at least one episode of every show. Though as of now, her favorite is Homeland. She loves travelling and has been fortunate enough to go abroad four times in college - with her favorites being Krakow and Copenhagen.

Natasha’s dream is to be the next Anthony Bourdain, spending her days travelling, eating, and meeting people around the world. We wish her the best in that endeavour, but for now, her plan post graduation is to work in London or Berlin in food media or account management for an advertising firm. As a member of the marketing committee myself, I can truly say that Natasha inspires me and the whole team with her leadership, creativity, persistence, dedication, and cupcake contribution.


it's absolute march madness with music matters

Selena Khammo, Copywriter

march 7th, 2018

 
 With SpringFest, March Madness, St. Patrick’s Day, and the reopening of Blank Slate Creamery in near sight, we are sure that life could not possibly get any better. But what if I told you that you could see the hottest bands in the local Ann Arbor music scene from the comfort of good old Rick’s American Cafe? MUSIC Matters is ecstatic to be hosting out second annual March Madness Battle of the Bands tournament. The winner of this prestigious competition will have the opportunity to perform on the day stage of SpringFest 2018, this April.  Though, this competition is about more than just simply sourcing rising talent to play on our day stage, as our Head of Local Talent, Mike Pearlman, puts it. “Ann Arbor is actually home to a lot of serious acts who just want a stage and a crowd to play for, and sometimes those people have a really hard time finding that exposure.” Additionally, he emphasized that “this year's Battle of the Bands is designed not just to put artists on a pedestal, but rather to give them a time and a place to play a great show at a great venue with a great crowd.”  As for the first round of the competition that took place last night, we teamed up with Dance Marathon (DMUM) for round one of the series. Needless to say it was a fantastic night with performances from some amazing local acts, including Kanem X, Nadim Azzam, Oren Levine and many more. All the proceeds from the covers of the night benefited DMUM and their initiatives in support and awareness for children with disabilities and illnesses. It was a fantastic opportunity getting to partner with DMUM for such a great cause, and celebrate local talent at the same time.  For a quick recap, there are two more events in the series you’ll want to look out for: the second round that will take place March 14th at Club Above, and the final round March 20th back at Rick’s where the finalists of each round will battle to be the next viral artist on campus and secure a spot on stage at this year’s SpringFest on April 4th. Keep an eye on our Facebook page for more info and announcements! And until then, we’ll see ya next week at Club Above!

With SpringFest, March Madness, St. Patrick’s Day, and the reopening of Blank Slate Creamery in near sight, we are sure that life could not possibly get any better. But what if I told you that you could see the hottest bands in the local Ann Arbor music scene from the comfort of good old Rick’s American Cafe? MUSIC Matters is ecstatic to be hosting out second annual March Madness Battle of the Bands tournament. The winner of this prestigious competition will have the opportunity to perform on the day stage of SpringFest 2018, this April.

Though, this competition is about more than just simply sourcing rising talent to play on our day stage, as our Head of Local Talent, Mike Pearlman, puts it. “Ann Arbor is actually home to a lot of serious acts who just want a stage and a crowd to play for, and sometimes those people have a really hard time finding that exposure.” Additionally, he emphasized that “this year's Battle of the Bands is designed not just to put artists on a pedestal, but rather to give them a time and a place to play a great show at a great venue with a great crowd.”

As for the first round of the competition that took place last night, we teamed up with Dance Marathon (DMUM) for round one of the series. Needless to say it was a fantastic night with performances from some amazing local acts, including Kanem X, Nadim Azzam, Oren Levine and many more. All the proceeds from the covers of the night benefited DMUM and their initiatives in support and awareness for children with disabilities and illnesses. It was a fantastic opportunity getting to partner with DMUM for such a great cause, and celebrate local talent at the same time.

For a quick recap, there are two more events in the series you’ll want to look out for: the second round that will take place March 14th at Club Above, and the final round March 20th back at Rick’s where the finalists of each round will battle to be the next viral artist on campus and secure a spot on stage at this year’s SpringFest on April 4th. Keep an eye on our Facebook page for more info and announcements! And until then, we’ll see ya next week at Club Above!


think big and bold in the michigan community

Lucie Rosenthal, Copywriter

feb 21st, 2018

 
Screen Shot 2018-02-21 at 7.43.10 AM.png

Zahra Makki is a true embodiment of a “Big Thinker.”

 

Each year, MUSIC Matters awards our student-funded, Big Thinkers Scholarship to an exceptional University of Michigan student, either current or incoming. Last year, the scholarship was awarded to Zahra Makki, who is now a freshman here at U of M. Zahra was born in Beirut, Lebanon and moved to Dearborn, Michigan in 2006. She is currently in the College of Literature, Science, and the Arts, leaning towards a major in Public Health or Computer Science. Her favorite class at Michigan so far has been EECS 183, and she now grades for it. She founds considerably difficult class to be “so super fun” and loved the intellectual people she met there. In addition to her passion and success in the classroom, Zahra is a member of the Arab Student Association, Arabesque, and Michigan Refugee Assistance Program. And if you were questioning how she has any free time, you can also find her in the Michigan Union sustaining the U of M population as a barista at Starbucks.

 

The Big Thinkers Scholarship began in 2013 as a student-funded and need based $50,000 endowment; it’s the first of its kind here at U of M. Katie Swartz, MUSIC Matters’ current Head of the Big Thinkers Scholarship, says that “although the scholarship has its own name as the ‘Big Thinkers Scholarship’ it also is accompanied by a theme that changes each year. This theme is used to shape the focus of our application and elicit different thoughts and responses from the applicants.” This year, Katie proposed a theme to align with the university's recent bicentennial celebration, primarily focusing on the idea of legacy. The selection committee is a combination of MUSIC Matters members and a faculty member at the university. “Basically, we are looking to award this scholarship to those who aren't afraid to ‘think big’ in order to find ways to use their strengths or talents to positively impact the U of M community or beyond.”

 

This year’s scholarship application has closed, and MUSIC Matters looks forward to awarding The Big Thinkers Scholarship to two more U of M students later this year.


a new library for the flint community

Kayla Ladis, Copy Director

“By increasing the availability of books and academic resources, we hope to inspire and support young children's drive to learn.”

feb 7th, 2018

 
Screen Shot 2018-02-07 at 12.56.17 PM.png
 You might not know that the "MUSIC" in MUSIC Matters stands for "Michigan Undergrads Serving in the Community." Over the last few weeks, we’ve seen our newest social venture - the “CoMMunity Partnership” – come to fruition with our recipient, Books for a Benefit. Our Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of the partnership is to get all members of MM more involved with social ventures.” We brought this goal to fruition when MM members travelled to Flint, Michigan to build a library space for locals to gather, learn, and of course, read!

You might not know that the "MUSIC" in MUSIC Matters stands for "Michigan Undergrads Serving in the Community." Over the last few weeks, we’ve seen our newest social venture - the “CoMMunity Partnership” – come to fruition with our recipient, Books for a Benefit. Our Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of the partnership is to get all members of MM more involved with social ventures.” We brought this goal to fruition when MM members travelled to Flint, Michigan to build a library space for locals to gather, learn, and of course, read!

 Our CoMMunity Partner this year is Books for a Benefit, a fellow student nonprofit at Michigan that we are excited to support. By increasing the availability of books and academic resources, we hope to inspire and support young children's drive to learn. MUSIC Matters collected over one thousand book donations that were used to stock the new library. After planning closely with Books for a Benefit, visiting The Sylvester Broome Empowerment Village to gain a feel for the space, and shopping for all the materials necessary to create a warm space, MM members travelled to Flint to bring the vision to life. We painted, constructed, and danced… but more importantly, we were able to transform this former elementary school classroom into something empowering for the Flint community.

Our CoMMunity Partner this year is Books for a Benefit, a fellow student nonprofit at Michigan that we are excited to support. By increasing the availability of books and academic resources, we hope to inspire and support young children's drive to learn. MUSIC Matters collected over one thousand book donations that were used to stock the new library. After planning closely with Books for a Benefit, visiting The Sylvester Broome Empowerment Village to gain a feel for the space, and shopping for all the materials necessary to create a warm space, MM members travelled to Flint to bring the vision to life. We painted, constructed, and danced… but more importantly, we were able to transform this former elementary school classroom into something empowering for the Flint community.


MUSIC Matters: a freshman year retrospective

Belinda Jiang, Head of Guerilla Marketing

jan 31st, 2018

 
    “Kate,” I yelled above the clamor of Festifall, “I need business clubs only!” I dodged an aggressive flyer distributor and fought against the anarchic crowd, only to find myself in the Diag’s arts section. While finding my way back, the beat of my favorite song drew me to MUSIC Matters. The members took turns throwing membership pitches at me. “Join us if you hate country music!” one of them joked, grinning. I was sold.  Then, I was oblivious to the magnitude of all I would accomplish within a year. The easygoing camaraderie of the members convinced me to join MUSIC Matters as my “fun” club. Little did I know, it would soon become both my favorite and most rewarding commitment.  I’m always busy with my work in MUSIC Matters, which is what I like about it. After checking stuff off my to-do list, I often find myself asking if there’s anything else I can help with, because getting involved in MM isn’t the arduous labor that you may expect it to be -- it’s working to accomplish something you’re genuinely passionate about! Think cramming for a final in the most isolated corner of the UGLi versus jamming to Chance while planning Project X with your best friends… except for the illegal parts.  What impresses me about MM is that while we do have fun and spend time bonding, we also have a real-life, professional goal in sight. This means a lot to me, an aspiring marketing strategist, and all the other diverse members of MM, whether they are future consultants, record label managers, policy-makers, doctors, and more. As a member of the SpringFest planning committee, I recruited the most startups for the day festival Startup Village and surpassed my $300 fundraising goal for our philanthropic Detroit youth camp “MOvE.” I improved my interpersonal skills when I took on the businesses of Ann Arbor with my Innovation team, which was more of an adventure than a task. My interest in fashion and merchandising increased tenfold after a video call with Coachella’s merchandise manager, and I was delighted to join the MUSIC Matters Merch Squad, where I could put my newfound knowledge to use.  The weeks and days leading up to SpringFest were stressful, sure, but in a heart-pounding, exhilarating way that had me thinking, I can’t believe we’re going to pull this off.  And pull it off we did. I was non-stop on my feet all day, hopping from the SoundLounge to the mural painting to the Startup Village and back again to help out. When I had a few seconds to stand still and catch my breath at the day stage, my feet started moving on their own accord to the beat of Saint Mesa’s music. Nighttime was even crazier as Desiigner, Lil Yachty, and 2 Chainz took the stage at Crisler Arena, but nothing trumped getting to pet Trappy, 2 Chainz’s puppy. Suffice to say, that was a success.  I’ve come to realize that MUSIC Matters, a multifaceted organization with impact beyond college, is more than just an extracurricular. It had strengthened my work ethic, given me professional experience, and taught me to be fast on my feet. I’ve networked with people I never thought I would as a mere freshman -- how many college students can say they’ve had a casual conversation with people at Universal Music Group about donuts? Finally, I have seen my hard work in MM pay off; I’ve gained even more leadership experience as a MOvE camp counselor and the Head of Guerilla Marketing! I can’t wait to see what we can do in the future.


“Kate,” I yelled above the clamor of Festifall, “I need business clubs only!” I dodged an aggressive flyer distributor and fought against the anarchic crowd, only to find myself in the Diag’s arts section. While finding my way back, the beat of my favorite song drew me to MUSIC Matters. The members took turns throwing membership pitches at me. “Join us if you hate country music!” one of them joked, grinning. I was sold.

Then, I was oblivious to the magnitude of all I would accomplish within a year. The easygoing camaraderie of the members convinced me to join MUSIC Matters as my “fun” club. Little did I know, it would soon become both my favorite and most rewarding commitment.

I’m always busy with my work in MUSIC Matters, which is what I like about it. After checking stuff off my to-do list, I often find myself asking if there’s anything else I can help with, because getting involved in MM isn’t the arduous labor that you may expect it to be -- it’s working to accomplish something you’re genuinely passionate about! Think cramming for a final in the most isolated corner of the UGLi versus jamming to Chance while planning Project X with your best friends… except for the illegal parts.

What impresses me about MM is that while we do have fun and spend time bonding, we also have a real-life, professional goal in sight. This means a lot to me, an aspiring marketing strategist, and all the other diverse members of MM, whether they are future consultants, record label managers, policy-makers, doctors, and more. As a member of the SpringFest planning committee, I recruited the most startups for the day festival Startup Village and surpassed my $300 fundraising goal for our philanthropic Detroit youth camp “MOvE.” I improved my interpersonal skills when I took on the businesses of Ann Arbor with my Innovation team, which was more of an adventure than a task. My interest in fashion and merchandising increased tenfold after a video call with Coachella’s merchandise manager, and I was delighted to join the MUSIC Matters Merch Squad, where I could put my newfound knowledge to use.

The weeks and days leading up to SpringFest were stressful, sure, but in a heart-pounding, exhilarating way that had me thinking, I can’t believe we’re going to pull this off.

And pull it off we did. I was non-stop on my feet all day, hopping from the SoundLounge to the mural painting to the Startup Village and back again to help out. When I had a few seconds to stand still and catch my breath at the day stage, my feet started moving on their own accord to the beat of Saint Mesa’s music. Nighttime was even crazier as Desiigner, Lil Yachty, and 2 Chainz took the stage at Crisler Arena, but nothing trumped getting to pet Trappy, 2 Chainz’s puppy. Suffice to say, that was a success.

I’ve come to realize that MUSIC Matters, a multifaceted organization with impact beyond college, is more than just an extracurricular. It had strengthened my work ethic, given me professional experience, and taught me to be fast on my feet. I’ve networked with people I never thought I would as a mere freshman -- how many college students can say they’ve had a casual conversation with people at Universal Music Group about donuts? Finally, I have seen my hard work in MM pay off; I’ve gained even more leadership experience as a MOvE camp counselor and the Head of Guerilla Marketing! I can’t wait to see what we can do in the future.


jan 24th, 2018

Spotlight on... maria malinowski, vice president

Rene Diaz, Copywriter

 
 Maria Malinowski is a senior from Troy, Michigan, and serves as MUSIC Matters’ Vice President. As a business major and entertainment lover, she was naturally drawn to the organization’s mission to unite Michigan’s campus and make positive social change through the power of music. As a freshman, Maria began as a member of the Fundraising team. She tried to be as engaged in the organization as possible, and strove to become even more involved in the following years; working as Head of Grants & Foundations and later Chief of Staff. She is now an integral part of the MUSIC Matters’ executive team, and can take sole credit of keeping Matt Ladis (our president) in check.  Maria’s favorite memories with MUSIC Matters have been the annual LA trips, which she was fortunate to be a part of these last two years. While the trip last November would be tough to beat, both experiences hold a special place in her heart as she was able to grow close to her fellow MM teammates, meet inspiring leaders in the entertainment industry, and gain insight on how to grow and enhance the organization upon returning to Ann Arbor.  In her free time, you can find Maria indulging in the Ann Arbor restaurant scene, going for runs, and hanging out with her friends. Next year, she will be working as an e-commerce analyst for Walmart. With graduation just on the horizon, she says SpringFest is without a doubt the best way to end her final semester at the University of Michigan. For those that will joining her at SpringFest ‘18 in April, Maria has some tips for how to make the most of it:  Bring as many friends as you can  If you’re on the fence, just do it! We’re bringing the concert right to your doorstep, with big names that won’t disappoint  Come early! We have some great local acts that you don’t want to miss  Get to know the artists once we announce the lineup, you might find your new favorite song!  Educate yourself about our causes, and how we contribute to the community. We love giving Michigan music to jam to, but we love creating a positive impact and social change even more!

Maria Malinowski is a senior from Troy, Michigan, and serves as MUSIC Matters’ Vice President. As a business major and entertainment lover, she was naturally drawn to the organization’s mission to unite Michigan’s campus and make positive social change through the power of music. As a freshman, Maria began as a member of the Fundraising team. She tried to be as engaged in the organization as possible, and strove to become even more involved in the following years; working as Head of Grants & Foundations and later Chief of Staff. She is now an integral part of the MUSIC Matters’ executive team, and can take sole credit of keeping Matt Ladis (our president) in check.

Maria’s favorite memories with MUSIC Matters have been the annual LA trips, which she was fortunate to be a part of these last two years. While the trip last November would be tough to beat, both experiences hold a special place in her heart as she was able to grow close to her fellow MM teammates, meet inspiring leaders in the entertainment industry, and gain insight on how to grow and enhance the organization upon returning to Ann Arbor.

In her free time, you can find Maria indulging in the Ann Arbor restaurant scene, going for runs, and hanging out with her friends. Next year, she will be working as an e-commerce analyst for Walmart. With graduation just on the horizon, she says SpringFest is without a doubt the best way to end her final semester at the University of Michigan. For those that will joining her at SpringFest ‘18 in April, Maria has some tips for how to make the most of it:

Bring as many friends as you can

If you’re on the fence, just do it! We’re bringing the concert right to your doorstep, with big names that won’t disappoint

Come early! We have some great local acts that you don’t want to miss

Get to know the artists once we announce the lineup, you might find your new favorite song!

Educate yourself about our causes, and how we contribute to the community. We love giving Michigan music to jam to, but we love creating a positive impact and social change even more!


spotlight on... avery friedman, social ventures chair

Emily Koffsky, Copywriter

Jan 17th, 2018

 
 “Between her love of music and her desire to make a change within her community, MUSIC Matters was seemingly the perfect fit.”  Avery Friedman is a junior from Cleveland, Ohio. She is double majoring in English and Communications, and serves as MUSIC Matter’s Social Ventures Chair. She came across MUSIC Matters her freshman year at Festifall and was attracted to the charitable aspirations of the organization. Through her experiences, she has learned how to pitch, execute, and manage impactful projects and events while always sticking to her principles.  Serving in a leadership position has enabled Avery to realize first-hand just how much students are capable of when it comes to helping others. She has learned what it’s like to successfully manage a team with an abundance of moving parts, and expresses that “as the Social Ventures Chair, [she is] all about putting our hearts into service, while working with experts to make sure our passion meets a strategy that results in meaningful, ethical service.”  This semester, Avery and the Social Ventures team are looking forward to building a library in Flint, Michigan with our Community Partner and fellow student non-profit organization, Books For A Benefit. In February, the Social Ventures team will be selecting their two annual Big Thinker Scholarship recipients. Additionally, they are working with organizations like the Center for Educational Outreach to plan the second annual MOvE Summer Camp for 50 students from a charter school in Dearborn, Michigan.  Outside of MUSIC Matters, you can find Avery playing guitar, reading, snowboarding, or connecting with other people. Her profound love for music stems from growing up on the classic rock that her dad used to play for her, and that love of music has only grown – she is currently into indie-electronic. She continues to pursue her love of music and social change around campus as a writer for the music beat within the Arts section of the Michigan Daily, where she also recently started their podcast network. She also interned at a non-profit music festival this summer called Global Citizen.  It is clear that Avery has a passion for music and the way it can unite people and encourage change.  We can’t wait to see the incredible projects that Avery and the social ventures team take on in the future.

“Between her love of music and her desire to make a change within her community, MUSIC Matters was seemingly the perfect fit.”

Avery Friedman is a junior from Cleveland, Ohio. She is double majoring in English and Communications, and serves as MUSIC Matter’s Social Ventures Chair. She came across MUSIC Matters her freshman year at Festifall and was attracted to the charitable aspirations of the organization. Through her experiences, she has learned how to pitch, execute, and manage impactful projects and events while always sticking to her principles.

Serving in a leadership position has enabled Avery to realize first-hand just how much students are capable of when it comes to helping others. She has learned what it’s like to successfully manage a team with an abundance of moving parts, and expresses that “as the Social Ventures Chair, [she is] all about putting our hearts into service, while working with experts to make sure our passion meets a strategy that results in meaningful, ethical service.”

This semester, Avery and the Social Ventures team are looking forward to building a library in Flint, Michigan with our Community Partner and fellow student non-profit organization, Books For A Benefit. In February, the Social Ventures team will be selecting their two annual Big Thinker Scholarship recipients. Additionally, they are working with organizations like the Center for Educational Outreach to plan the second annual MOvE Summer Camp for 50 students from a charter school in Dearborn, Michigan.

Outside of MUSIC Matters, you can find Avery playing guitar, reading, snowboarding, or connecting with other people. Her profound love for music stems from growing up on the classic rock that her dad used to play for her, and that love of music has only grown – she is currently into indie-electronic. She continues to pursue her love of music and social change around campus as a writer for the music beat within the Arts section of the Michigan Daily, where she also recently started their podcast network. She also interned at a non-profit music festival this summer called Global Citizen.

It is clear that Avery has a passion for music and the way it can unite people and encourage change.  We can’t wait to see the incredible projects that Avery and the social ventures team take on in the future.


move 2017 recap: it's only the beginning

Lucie Rosenthal, Copywriter 

jan 10th, 2018

 
 This week, MUSIC Matters had the chance to sit down with Sophomore Matt Szuromi, the 2017-2018 head of MoVE: A Michigan Overnight Experience. After 4+ years of planning, MUSIC Matters finally launched MoVE, the 2-day, 1-night summer camp, where 30 students from Henry Ford Academy in Detroit were able to have the opportunity to visit the University and get a glimpse of the college experience by touring campus, building friendships, and learning valuable information about the college application process from University officials and current students.  Matt explained that MOvE centers around three main goals: to explore the University of Michigan campus and come to feel comfortable picturing oneself in higher education, to develop a better understanding of what civic leadership is and one can act as a positive leader in their community, and to improve the goal-making processes and increase one’s understanding of the connections between choices today and long-term future goals and realities. With this, the students were able to attend financial and career counseling sessions, explore the U of M campus and Ann Arbor, and received a personal tour of the Big House.  Though, one of Matt’s favorite parts of the experience was just getting to know the kids through bonding activities and hanging out with them. “The kids were four or five years younger than me, but at the same time, they’re still teenagers, so at some base level they’re kind of your peers. It was fun to just sit there and just talk about music. Sometimes we would just throw on music and dance. It was really fun and they were really cute. Throughout it, it became less and less of a job.”  Matt found the entire MOvE experience to be extremely rewarding.  “I think it’s just nice to give the kids an opportunity that they don’t normally get. And not all of them are going to even go to college, but even for those kids, it’s nice that they can just come here for a couple days and get a little more freedom than they do at home. Being on a college campus, sleeping in your dorm, hanging out with your friends more than your parents...it’s a cool thing.”  MoVE received overwhelmingly positive feedback from the campers and the counselors and left the MUSIC Matters team with many ideas on how to expand the camp and build a better relationship with Henry Ford Academy. Matt also mentioned that the MUSIC Matters team will be going to the high school later this semester and giving a presentation on the summer camp, which will be the kickoff of MoVE Mentors, a program where the students who attended the camp will be mentors for younger Henry Ford students. This will allow the older students to have opportunity to complete their high school’s community service requirement while giving the younger students an idea of the values and information that were taught at the camp. MUSIC Matters is also hopes to host closer to 50 students this summer, with an extra day added on so that the students are able to do even more activities and hopefully hear from some big-name speakers from the music community.  Just like the students who got to have this experience, MoVE is looking like it is going to have an extremely bright future.

This week, MUSIC Matters had the chance to sit down with Sophomore Matt Szuromi, the 2017-2018 head of MoVE: A Michigan Overnight Experience. After 4+ years of planning, MUSIC Matters finally launched MoVE, the 2-day, 1-night summer camp, where 30 students from Henry Ford Academy in Detroit were able to have the opportunity to visit the University and get a glimpse of the college experience by touring campus, building friendships, and learning valuable information about the college application process from University officials and current students.

Matt explained that MOvE centers around three main goals: to explore the University of Michigan campus and come to feel comfortable picturing oneself in higher education, to develop a better understanding of what civic leadership is and one can act as a positive leader in their community, and to improve the goal-making processes and increase one’s understanding of the connections between choices today and long-term future goals and realities. With this, the students were able to attend financial and career counseling sessions, explore the U of M campus and Ann Arbor, and received a personal tour of the Big House.

Though, one of Matt’s favorite parts of the experience was just getting to know the kids through bonding activities and hanging out with them. “The kids were four or five years younger than me, but at the same time, they’re still teenagers, so at some base level they’re kind of your peers. It was fun to just sit there and just talk about music. Sometimes we would just throw on music and dance. It was really fun and they were really cute. Throughout it, it became less and less of a job.”

Matt found the entire MOvE experience to be extremely rewarding.  “I think it’s just nice to give the kids an opportunity that they don’t normally get. And not all of them are going to even go to college, but even for those kids, it’s nice that they can just come here for a couple days and get a little more freedom than they do at home. Being on a college campus, sleeping in your dorm, hanging out with your friends more than your parents...it’s a cool thing.”

MoVE received overwhelmingly positive feedback from the campers and the counselors and left the MUSIC Matters team with many ideas on how to expand the camp and build a better relationship with Henry Ford Academy. Matt also mentioned that the MUSIC Matters team will be going to the high school later this semester and giving a presentation on the summer camp, which will be the kickoff of MoVE Mentors, a program where the students who attended the camp will be mentors for younger Henry Ford students. This will allow the older students to have opportunity to complete their high school’s community service requirement while giving the younger students an idea of the values and information that were taught at the camp. MUSIC Matters is also hopes to host closer to 50 students this summer, with an extra day added on so that the students are able to do even more activities and hopefully hear from some big-name speakers from the music community.

Just like the students who got to have this experience, MoVE is looking like it is going to have an extremely bright future.


spotlight on... miller guth, head of sales & promotion

Lily Dipietro, Copywriter

dec 6th, 2017

 
 “I joined MUSIC Matters this past January as a general member, and I never thought that this org would provide me with so many opportunities that not only confirmed my passion for the music and entertainment industries, but more importantly gave me valuable and unique experiences as I look begin my career.”  -Miller Guth, Head of Sales & Promotion  Miller Guth is a sophomore studying History and Performing Arts Management. This year, he heads up Sales & Promotion for MM. In this role, he leads up promotional and marketing strategies for our live events, ranging from building a network of promoters to figuring out what students are actually listening to.  Born in Connecticut, he splits his time between Nashville and Cape Cod (when he’s not in Ann Arbor that is).  Music has been a huge part of Miller’s life since he was little. He began playing the piano at five years old. From there, his love for music was augmented; he participated in piano competitions around New England, played cello in his school orchestra, and taught himself to play the guitar. However, the real transition came when he was 14. This is when Miller really started appreciating electronic music and eventually started making music on his own.  With the help of Apple’s Logic Pro and other introductory courses, he began to learn the basics of producing music. Miller began releasing his music on Soundcloud, which helped launch him into the NYC club scene where he has opened for DJs like Krewella and Hardwell at venues like Pacha NYC and Pier 94. Miller now does the same at venues in Ann Arbor, and most recently opened up for artists like Audien and Cash Cash. When asked what his coolest experience in music has been, he explained it was a tie between being featured on Spotify’s “dance POP” playlist and having his song uploaded to the Trap Nation YouTube channel. These are two places where Miller loves to discover new music, so his features there were extremely humbling.  Clearly, Miller has a passion for music, a passion that helped land him at the University of Michigan. He chose Michigan because it gave him the ability to pursue both his passion for music along with a more general liberal arts degree. He is majoring in History with a Minor in Performing Arts Management in hopes of one day working for a company that creates, organizes, and markets concerts and festivals. This ties directly into Miller’s favorite part of music, the live entertainment side. He loves that music has the power to bring thousands of people together. Having experienced live music as a fan, intern, and artist and performer, hopefully the next stage of his life he will be able to experience the music world from the business side.  If you want to check out his music for yourself, you can find him  here on Spotify , and  here on Apple Music .

“I joined MUSIC Matters this past January as a general member, and I never thought that this org would provide me with so many opportunities that not only confirmed my passion for the music and entertainment industries, but more importantly gave me valuable and unique experiences as I look begin my career.”  -Miller Guth, Head of Sales & Promotion

Miller Guth is a sophomore studying History and Performing Arts Management. This year, he heads up Sales & Promotion for MM. In this role, he leads up promotional and marketing strategies for our live events, ranging from building a network of promoters to figuring out what students are actually listening to.

Born in Connecticut, he splits his time between Nashville and Cape Cod (when he’s not in Ann Arbor that is).  Music has been a huge part of Miller’s life since he was little. He began playing the piano at five years old. From there, his love for music was augmented; he participated in piano competitions around New England, played cello in his school orchestra, and taught himself to play the guitar. However, the real transition came when he was 14. This is when Miller really started appreciating electronic music and eventually started making music on his own.

With the help of Apple’s Logic Pro and other introductory courses, he began to learn the basics of producing music. Miller began releasing his music on Soundcloud, which helped launch him into the NYC club scene where he has opened for DJs like Krewella and Hardwell at venues like Pacha NYC and Pier 94. Miller now does the same at venues in Ann Arbor, and most recently opened up for artists like Audien and Cash Cash. When asked what his coolest experience in music has been, he explained it was a tie between being featured on Spotify’s “dance POP” playlist and having his song uploaded to the Trap Nation YouTube channel. These are two places where Miller loves to discover new music, so his features there were extremely humbling.

Clearly, Miller has a passion for music, a passion that helped land him at the University of Michigan. He chose Michigan because it gave him the ability to pursue both his passion for music along with a more general liberal arts degree. He is majoring in History with a Minor in Performing Arts Management in hopes of one day working for a company that creates, organizes, and markets concerts and festivals. This ties directly into Miller’s favorite part of music, the live entertainment side. He loves that music has the power to bring thousands of people together. Having experienced live music as a fan, intern, and artist and performer, hopefully the next stage of his life he will be able to experience the music world from the business side.

If you want to check out his music for yourself, you can find him here on Spotify, and here on Apple Music.


nov 29th, 2017

MM in la, fall '17

Zach Moore, Creative Director

 I’m about 40,000ft in the air flying back to Ann Arbor from Los Angeles. And even though I’m sitting in what feels like the most crammed seat on Spirit and there’s a baby crying in 14B, I’m dreading the prospect of walking back into class tomorrow even more. The MUSIC Matters LA trip has been one of the most rewarding experiences I have had, but it’s always been so tough to explain to people exactly why that is. The natural reaction people have when hearing about the trip is that it’s an excuse to skip out on a week of class under the guise of some sort of ‘professional development’ experience. While it’s not to say that the trip may include an occasional concert or trip to the beach, the objective of the trip extends far beyond that. The purpose of the trip is two fold: to gain valuable insight from leaders in the entertainment industry that we can bring back to the org, and to give an inside look at careers in the industry for those of us that aspire to such roles. That, and making your friends jealous on Instagram.

I’m about 40,000ft in the air flying back to Ann Arbor from Los Angeles. And even though I’m sitting in what feels like the most crammed seat on Spirit and there’s a baby crying in 14B, I’m dreading the prospect of walking back into class tomorrow even more. The MUSIC Matters LA trip has been one of the most rewarding experiences I have had, but it’s always been so tough to explain to people exactly why that is. The natural reaction people have when hearing about the trip is that it’s an excuse to skip out on a week of class under the guise of some sort of ‘professional development’ experience. While it’s not to say that the trip may include an occasional concert or trip to the beach, the objective of the trip extends far beyond that. The purpose of the trip is two fold: to gain valuable insight from leaders in the entertainment industry that we can bring back to the org, and to give an inside look at careers in the industry for those of us that aspire to such roles. That, and making your friends jealous on Instagram.

 I am fortunate that this was my second LA trip with MUSIC Matters, and it’s safe to say that this time was on another level. We had eleven people (including our two washed up, alumni chaperones), five full days of meetings, and too many orders of In-n-Out. Our Airbnb may have gotten a bit crowded, but it wasn’t a big deal as most of our time was spent meeting with some of the most prominent companies and leaders in the music, media, and entertainment industry. A personal favorite was when we met with John Westphal at Sony Pictures Studios. We were able to sit down with him and discuss the state of the TV industry and the studio system in LA. John also gave the team some great advice for breaking into the entertainment industry. With graduation right around the corner, that was particularly insightful (please hire me). Oh, and we got to visit the set of Seinfeld in the Sony Pictures Museum. I slid into the apartment Kramer style… it was pretty cool.

I am fortunate that this was my second LA trip with MUSIC Matters, and it’s safe to say that this time was on another level. We had eleven people (including our two washed up, alumni chaperones), five full days of meetings, and too many orders of In-n-Out. Our Airbnb may have gotten a bit crowded, but it wasn’t a big deal as most of our time was spent meeting with some of the most prominent companies and leaders in the music, media, and entertainment industry. A personal favorite was when we met with John Westphal at Sony Pictures Studios. We were able to sit down with him and discuss the state of the TV industry and the studio system in LA. John also gave the team some great advice for breaking into the entertainment industry. With graduation right around the corner, that was particularly insightful (please hire me). Oh, and we got to visit the set of Seinfeld in the Sony Pictures Museum. I slid into the apartment Kramer style… it was pretty cool.

 Another favorite was meeting with VaynerMedia. With our growing Creative Committee, it was great to speak with them on their process for going about creating compelling content and engaging stories. From the importance of varying content forms, changing consumer interests, and the keys to good branding, there were so many great takeaways.  Though, some of the biggest highlights were those that weren’t on the itinerary. What made the trip special were times like wandering the beach in Santa Monica because we arrived too early for our meeting with Uber or hearing stories about the Grammies from CBS that I probably shouldn’t repeat. And having the pullout couch all to myself in our Airbnb.

Another favorite was meeting with VaynerMedia. With our growing Creative Committee, it was great to speak with them on their process for going about creating compelling content and engaging stories. From the importance of varying content forms, changing consumer interests, and the keys to good branding, there were so many great takeaways.

Though, some of the biggest highlights were those that weren’t on the itinerary. What made the trip special were times like wandering the beach in Santa Monica because we arrived too early for our meeting with Uber or hearing stories about the Grammies from CBS that I probably shouldn’t repeat. And having the pullout couch all to myself in our Airbnb.

 Just like that, the best field trip ever has come to an end. Even though I took a staggering 589 photos, I still don’t think they can capture how special of an experience it was. There’s just something about it. Maybe it’s the weather. Maybe it’s the content worthy sights. Maybe it’s meeting the coolest people in entertainment. Maybe it’s driving down Mulholland Drive listening to Future’s “I Serve the Bass”. Maybe it’s just vibing with everyone else on all of your eclectic tastes in music. Whatever it is, it was a hell of a lot better than sitting in this Spirit seat. Seriously it’s like I have six inches of leg room. The baby still hasn’t stopped crying by the way. With that said, I’m going to get back to catching up on all the homework I missed.     For your added enjoyment, here are some tunes that had heavy rotation on our bluetooth speaker:  “Havana” by Camila Cabello  “Gucci Gang” by Lil Pump  “RAF” by A$AP Mob  “Biscuit Town” by King Kruel  “No More Parties in LA” by Kanye West  “Touch of Grey” by Grateful Dead

Just like that, the best field trip ever has come to an end. Even though I took a staggering 589 photos, I still don’t think they can capture how special of an experience it was. There’s just something about it. Maybe it’s the weather. Maybe it’s the content worthy sights. Maybe it’s meeting the coolest people in entertainment. Maybe it’s driving down Mulholland Drive listening to Future’s “I Serve the Bass”. Maybe it’s just vibing with everyone else on all of your eclectic tastes in music. Whatever it is, it was a hell of a lot better than sitting in this Spirit seat. Seriously it’s like I have six inches of leg room. The baby still hasn’t stopped crying by the way. With that said, I’m going to get back to catching up on all the homework I missed.

 

For your added enjoyment, here are some tunes that had heavy rotation on our bluetooth speaker:

“Havana” by Camila Cabello

“Gucci Gang” by Lil Pump

“RAF” by A$AP Mob

“Biscuit Town” by King Kruel

“No More Parties in LA” by Kanye West

“Touch of Grey” by Grateful Dead


nov 15th, 2017

 

nov 8th, 2017

mmaking a social impact

Kayla Ladis, Copywriter

 This fall, MUSIC Matters launched our newest social venture – “CoMMunity Partnership” to maximize our social impact on campus and in the local community. MUSIC Matters puts on hype concerts and events, but more than that we immerse ourselves in social ventures to engage with and give back to our community along the way. MUSIC Matter’s own Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of this partnership is to get all members of MM more involved with social ventures, so we gave each individual a vote in who we chose to team up with this fall.”  Now what is the CoMMunity Partnership? We are offering a grant to a student organization at the University of Michigan that holds a compelling philanthropic mission. In this partnership, both organizations will support and promote one another’s greatest goods and MUSIC Matters specifically will offer the organization volunteers, a prime spot at SpringFest to showcase the partnership, and features in our marketing and social media campaigns. Over twenty student orgs applied and after narrowing it down to three, MM voted on:             BOOKS FOR A BENEFIT!

This fall, MUSIC Matters launched our newest social venture – “CoMMunity Partnership” to maximize our social impact on campus and in the local community. MUSIC Matters puts on hype concerts and events, but more than that we immerse ourselves in social ventures to engage with and give back to our community along the way. MUSIC Matter’s own Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of this partnership is to get all members of MM more involved with social ventures, so we gave each individual a vote in who we chose to team up with this fall.”

Now what is the CoMMunity Partnership? We are offering a grant to a student organization at the University of Michigan that holds a compelling philanthropic mission. In this partnership, both organizations will support and promote one another’s greatest goods and MUSIC Matters specifically will offer the organization volunteers, a prime spot at SpringFest to showcase the partnership, and features in our marketing and social media campaigns. Over twenty student orgs applied and after narrowing it down to three, MM voted on:

 






 

BOOKS FOR A BENEFIT!

 “Books for a Benefit was founded to foster an appreciation and understanding of the benefits of literacy. Our organization aims to support our community by providing access to books and other academic resources through fun and productive environments. We recognize education as a path to innovation and success, and we dream of a world where that path is open to all students, regardless of background.”  Books for a Benefit will be using the grant for their Library Building Initiative. They travel to underprivileged community centers in order to create beautiful libraries full of donated books and a space where they can host read-aloud sessions. Their goal is to encourage students to read in order to promote academic drive, self-expression, and an appreciation of literature. Co-founders Nadine Jawad and Essam Al-Snayyan are both extremely passionate about their project. As the first ever recipient of the CoMMunity Partnership, we are thrilled to be working and volunteering with them for the 2017-2018 year!

“Books for a Benefit was founded to foster an appreciation and understanding of the benefits of literacy. Our organization aims to support our community by providing access to books and other academic resources through fun and productive environments. We recognize education as a path to innovation and success, and we dream of a world where that path is open to all students, regardless of background.”

Books for a Benefit will be using the grant for their Library Building Initiative. They travel to underprivileged community centers in order to create beautiful libraries full of donated books and a space where they can host read-aloud sessions. Their goal is to encourage students to read in order to promote academic drive, self-expression, and an appreciation of literature. Co-founders Nadine Jawad and Essam Al-Snayyan are both extremely passionate about their project. As the first ever recipient of the CoMMunity Partnership, we are thrilled to be working and volunteering with them for the 2017-2018 year!

spotlight on... matt ladis, president

Kayla Ladis, Copywriter

  “MUSIC Matters has opened doors for me that I didn’t know existed; it has solidified my desire to be in this business.” -Matt Ladis, President of MUSIC Matters   Matt Ladis is a senior, Miami-born music lover, and is majoring Economics with a minor in Music. While he now oversees all of MUSIC Matters as president, as a freshman he entered the overwhelming, maze-like, student organization showcase that is ~Festifall~ and saw a big sign that said “Bring Grammy Winning Artists to Campus.” He signed up and has never looked back.  Even though MUSIC Matters tends to overtake all of our lives, Matt is also a member of the Sigma Chi Fraternity and Wolverine Support Network, and he’s not too shabby at intramural basketball either. His passion for music doesn’t fall far from the tree – Matt’s dad used to book concerts in college too. After playing guitar for eleven years and saxophone for eight, it’s evident that music is a constant in his life. Some of his favorite memories and experiences with music include spending four full days at the Electric Forest festival this past summer and seeing Roger Waters’ “The Wall” tour sophomore year of high school with his dad.  Right after SpringFest 2016, he knew he wanted to be a leader in the organization and took up the position of treasurer the following year. After being fortunate to have been awarded a spot on the annual MM trip to LA in 2017, he knew he wanted to set his sights higher. As the current president, Matt hopes to create more opportunities for students interested in the entertainment business and help them discover ways to get there. And, you know… selling out the evening SpringFest concert and increasing MM’s overall brand awareness on campus would be cool as well.  Matt’s favorite experience with MM was attending the trip to LA in January of 2017, and he is thrilled and humbled to to have been selected to return on the trip again this November. For someone interested in the entertainment industry, Matt says it is the trip of a lifetime. He couldn’t encourage up and coming MM members more to apply for this trip, and after all, our alumni do pick up the tab 😉. Matt is “1000% pursuing a career in the music/entertainment industry” after he graduates this spring, and couldn’t be more grateful for the doors MM has opened.     Current jams  “Surreal” by Louis Futon  “Finest Ones” by Rakim  “I Used to Love H.E.R.” by Common  “rockstar” by Post Malone  “You Enjoy Myself” by Phish  “Somethin’ Else” by Cannonball Adderley  “Crazy Dream” by Tom Misch     All time favorites and classics  “Reminiscing” by the Little River Band  “I’ve Got the World on a String” by Frank Sinatra  “Little Wing” by Jimi Hendrix  “Going to California” by Led Zeppelin  “Shine on You Crazy Diamond” by Pink Floyd  “Bye Bye Blackbird” by Miles Davis  “Peace Frog” by The Doors  “Just Friends” by Charlie Parker  “Crossroad Blues” by Robert Johnson  “Thug Mansion” by 2Pac  For game day: Come on Eileen

“MUSIC Matters has opened doors for me that I didn’t know existed; it has solidified my desire to be in this business.” -Matt Ladis, President of MUSIC Matters

Matt Ladis is a senior, Miami-born music lover, and is majoring Economics with a minor in Music. While he now oversees all of MUSIC Matters as president, as a freshman he entered the overwhelming, maze-like, student organization showcase that is ~Festifall~ and saw a big sign that said “Bring Grammy Winning Artists to Campus.” He signed up and has never looked back.

Even though MUSIC Matters tends to overtake all of our lives, Matt is also a member of the Sigma Chi Fraternity and Wolverine Support Network, and he’s not too shabby at intramural basketball either. His passion for music doesn’t fall far from the tree – Matt’s dad used to book concerts in college too. After playing guitar for eleven years and saxophone for eight, it’s evident that music is a constant in his life. Some of his favorite memories and experiences with music include spending four full days at the Electric Forest festival this past summer and seeing Roger Waters’ “The Wall” tour sophomore year of high school with his dad.

Right after SpringFest 2016, he knew he wanted to be a leader in the organization and took up the position of treasurer the following year. After being fortunate to have been awarded a spot on the annual MM trip to LA in 2017, he knew he wanted to set his sights higher. As the current president, Matt hopes to create more opportunities for students interested in the entertainment business and help them discover ways to get there. And, you know… selling out the evening SpringFest concert and increasing MM’s overall brand awareness on campus would be cool as well.

Matt’s favorite experience with MM was attending the trip to LA in January of 2017, and he is thrilled and humbled to to have been selected to return on the trip again this November. For someone interested in the entertainment industry, Matt says it is the trip of a lifetime. He couldn’t encourage up and coming MM members more to apply for this trip, and after all, our alumni do pick up the tab 😉. Matt is “1000% pursuing a career in the music/entertainment industry” after he graduates this spring, and couldn’t be more grateful for the doors MM has opened.

 

Current jams

“Surreal” by Louis Futon

“Finest Ones” by Rakim

“I Used to Love H.E.R.” by Common

“rockstar” by Post Malone

“You Enjoy Myself” by Phish

“Somethin’ Else” by Cannonball Adderley

“Crazy Dream” by Tom Misch

 

All time favorites and classics

“Reminiscing” by the Little River Band

“I’ve Got the World on a String” by Frank Sinatra

“Little Wing” by Jimi Hendrix

“Going to California” by Led Zeppelin

“Shine on You Crazy Diamond” by Pink Floyd

“Bye Bye Blackbird” by Miles Davis

“Peace Frog” by The Doors

“Just Friends” by Charlie Parker

“Crossroad Blues” by Robert Johnson

“Thug Mansion” by 2Pac

For game day: Come on Eileen


Nov 1st, 2017

SpringFest 2017 Recap: Bigger and Better Than Ever

Clare Duckworth, Copy Director

 Last April, the University of Michigan’s campus was taken over once again for the sixth annual SpringFest. This year, we put on the biggest (and arguably best!) SpringFest to date. Through a unique, first of its kind partnership with the world’s largest record label, Universal Music Group, we were able to scale up the production to a whole new level. We worked hand in hand with their College Marketing and Lifestyle Division in order to continue to successfully execute this truly amazing festival.

Last April, the University of Michigan’s campus was taken over once again for the sixth annual SpringFest. This year, we put on the biggest (and arguably best!) SpringFest to date. Through a unique, first of its kind partnership with the world’s largest record label, Universal Music Group, we were able to scale up the production to a whole new level. We worked hand in hand with their College Marketing and Lifestyle Division in order to continue to successfully execute this truly amazing festival.

 With this, we were very excited to bring on two massive new sponsorship activations with the Clorox tie-dye booth and the SONY Sound Lounge. At the Clorox tie-dye booth, participants used bleach to tie-dye t-shirts that featured musical icons like the Beatles, Justin Bieber, and Travis Scott. The SONY Sound Lounge was bumping all day with giveaways, DJ sets, and panelists. The daytime portion also included 60+ student organizations and startups, several Detroit and Ann Arbor pop-up shops, corporate and university sponsors, a startup pitch competition called “MTank,” food trucks, a rap cypher, and students from every corner of campus. And if you weren’t at any of these amazing festivities, you probably found yourself at the day stage jamming to local and national artists including Shmongo, Saint Mesa, Nightly, and Ocean Park Standoff.

With this, we were very excited to bring on two massive new sponsorship activations with the Clorox tie-dye booth and the SONY Sound Lounge. At the Clorox tie-dye booth, participants used bleach to tie-dye t-shirts that featured musical icons like the Beatles, Justin Bieber, and Travis Scott. The SONY Sound Lounge was bumping all day with giveaways, DJ sets, and panelists. The daytime portion also included 60+ student organizations and startups, several Detroit and Ann Arbor pop-up shops, corporate and university sponsors, a startup pitch competition called “MTank,” food trucks, a rap cypher, and students from every corner of campus. And if you weren’t at any of these amazing festivities, you probably found yourself at the day stage jamming to local and national artists including Shmongo, Saint Mesa, Nightly, and Ocean Park Standoff.

 As for the nighttime portion of SpringFest, we moved our benefit concert from Hill Auditorium (as it had been years prior) to the Crisler Center, home of the University of Michigan men and women’s basketball teams. The concert was headlined by rap legends 2 Chainz, Lil Yachty, and Desiigner and brought in over 4,000 attendees. The move to Crisler was a paramount milestone for MM, as there had not been a concert at the Crisler Center for over 15 years. Following the concert, there was an afterparty and meet and greet with Desiigner at the popular bar Skeeps (or Scorekeepers for the uninitiated). Quite a few of our members might have had very similar profile pictures as a result.

As for the nighttime portion of SpringFest, we moved our benefit concert from Hill Auditorium (as it had been years prior) to the Crisler Center, home of the University of Michigan men and women’s basketball teams. The concert was headlined by rap legends 2 Chainz, Lil Yachty, and Desiigner and brought in over 4,000 attendees. The move to Crisler was a paramount milestone for MM, as there had not been a concert at the Crisler Center for over 15 years. Following the concert, there was an afterparty and meet and greet with Desiigner at the popular bar Skeeps (or Scorekeepers for the uninitiated). Quite a few of our members might have had very similar profile pictures as a result.

 Even though we’re in the heart of fall here in Ann Arbor, we still can’t get over how amazing SpringFest 2017 was. We think our SpringFest chair, Ayla Ahmed, said it best herself in that “SpringFest is an incredibly powerful and inspiring space for students across all disciplines. By pairing the best of student work with activations and activities, the day brings campus alive with excitement and energy."  See you in April!

Even though we’re in the heart of fall here in Ann Arbor, we still can’t get over how amazing SpringFest 2017 was. We think our SpringFest chair, Ayla Ahmed, said it best herself in that “SpringFest is an incredibly powerful and inspiring space for students across all disciplines. By pairing the best of student work with activations and activities, the day brings campus alive with excitement and energy."

See you in April!