THe mm blog

nov 15th, 2017

 

nov 8th, 2017

mmaking a social impact

Kayla Ladis, Copywriter

This fall, MUSIC Matters launched our newest social venture – “CoMMunity Partnership” to maximize our social impact on campus and in the local community. MUSIC Matters puts on hype concerts and events, but more than that we immerse ourselves in social ventures to engage with and give back to our community along the way. MUSIC Matter’s own Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of this partnership is to get all members of MM more involved with social ventures, so we gave each individual a vote in who we chose to team up with this fall.” Now what is the CoMMunity Partnership? We are offering a grant to a student organization at the University of Michigan that holds a compelling philanthropic mission. In this partnership, both organizations will support and promote one another’s greatest goods and MUSIC Matters specifically will offer the organization volunteers, a prime spot at SpringFest to showcase the partnership, and features in our marketing and social media campaigns. Over twenty student orgs applied and after narrowing it down to three, MM voted on:     BOOKS FOR A BENEFIT!

This fall, MUSIC Matters launched our newest social venture – “CoMMunity Partnership” to maximize our social impact on campus and in the local community. MUSIC Matters puts on hype concerts and events, but more than that we immerse ourselves in social ventures to engage with and give back to our community along the way. MUSIC Matter’s own Head of New Social Venture Initiatives, Morgan Fenton, shared that “A big goal of this partnership is to get all members of MM more involved with social ventures, so we gave each individual a vote in who we chose to team up with this fall.”

Now what is the CoMMunity Partnership? We are offering a grant to a student organization at the University of Michigan that holds a compelling philanthropic mission. In this partnership, both organizations will support and promote one another’s greatest goods and MUSIC Matters specifically will offer the organization volunteers, a prime spot at SpringFest to showcase the partnership, and features in our marketing and social media campaigns. Over twenty student orgs applied and after narrowing it down to three, MM voted on:

 






 

BOOKS FOR A BENEFIT!

“Books for a Benefit was founded to foster an appreciation and understanding of the benefits of literacy. Our organization aims to support our community by providing access to books and other academic resources through fun and productive environments. We recognize education as a path to innovation and success, and we dream of a world where that path is open to all students, regardless of background.”   Books for a Benefit will be using the grant for their Library Building Initiative. They travel to underprivileged community centers in order to create beautiful libraries full of donated books and a space where they can host read-aloud sessions. Their goal is to encourage students to read in order to promote academic drive, self-expression, and an appreciation of literature. Co-founders Nadine Jawad and Essam Al-Snayyan are both extremely passionate about their project. As the first ever recipient of the CoMMunity Partnership, we are thrilled to be working and volunteering with them for the 2017-2018 year!

“Books for a Benefit was founded to foster an appreciation and understanding of the benefits of literacy. Our organization aims to support our community by providing access to books and other academic resources through fun and productive environments. We recognize education as a path to innovation and success, and we dream of a world where that path is open to all students, regardless of background.”

 

Books for a Benefit will be using the grant for their Library Building Initiative. They travel to underprivileged community centers in order to create beautiful libraries full of donated books and a space where they can host read-aloud sessions. Their goal is to encourage students to read in order to promote academic drive, self-expression, and an appreciation of literature. Co-founders Nadine Jawad and Essam Al-Snayyan are both extremely passionate about their project. As the first ever recipient of the CoMMunity Partnership, we are thrilled to be working and volunteering with them for the 2017-2018 year!

from music lover to music business

Kayla Ladis, Copywriter

“MUSIC Matters has opened doors for me that I didn’t know existed; it has solidified my desire to be in this business.” -Matt Ladis, President of MUSIC Matters   Matt Ladis is a senior, Miami-born music lover, and is majoring Economics with a minor in Music. While he now oversees all of MUSIC Matters as president, as a freshman he entered the overwhelming, maze-like, student organization showcase that is ~Festifall~ and saw a big sign that said “Bring Grammy Winning Artists to Campus.” He signed up and has never looked back. Even though MUSIC Matters tends to overtake all of our lives, Matt is also a member of the Sigma Chi Fraternity and Wolverine Support Network, and he’s not too shabby at intramural basketball either. His passion for music doesn’t fall far from the tree – Matt’s dad used to book concerts in college too. After playing guitar for eleven years and saxophone for eight, it’s evident that music is a constant in his life. Some of his favorite memories and experiences with music include spending four full days at the Electric Forest festival this past summer and seeing Roger Waters’ “The Wall” tour sophomore year of high school with his dad. Right after SpringFest 2016, he knew he wanted to be a leader in the organization and took up the position of treasurer the following year. After being fortunate to have been awarded a spot on the annual MM trip to LA in 2017, he knew he wanted to set his sights higher. As the current president, Matt hopes to create more opportunities for students interested in the entertainment business and help them discover ways to get there. And, you know… selling out the evening SpringFest concert and increasing MM’s overall brand awareness on campus would be cool as well. Matt’s favorite experience with MM was attending the trip to LA in January of 2017, and he is thrilled and humbled to to have been selected to return on the trip again this November. For someone interested in the entertainment industry, Matt says it is the trip of a lifetime. He couldn’t encourage up and coming MM members more to apply for this trip, and after all, our alumni do pick up the tab 😉. Matt is “1000% pursuing a career in the music/entertainment industry” after he graduates this spring, and couldn’t be more grateful for the doors MM has opened.   Current jams “Surreal” by Louis Futon “Finest Ones” by Rakim “I Used to Love H.E.R.” by Common “rockstar” by Post Malone “You Enjoy Myself” by Phish “Somethin’ Else” by Cannonball Adderley “Crazy Dream” by Tom Misch   All time favorites and classics “Reminiscing” by the Little River Band “I’ve Got the World on a String” by Frank Sinatra “Little Wing” by Jimi Hendrix “Going to California” by Led Zeppelin “Shine on You Crazy Diamond” by Pink Floyd “Bye Bye Blackbird” by Miles Davis “Peace Frog” by The Doors “Just Friends” by Charlie Parker “Crossroad Blues” by Robert Johnson “Thug Mansion” by 2Pac For game day: Come on Eileen

“MUSIC Matters has opened doors for me that I didn’t know existed; it has solidified my desire to be in this business.” -Matt Ladis, President of MUSIC Matters

 

Matt Ladis is a senior, Miami-born music lover, and is majoring Economics with a minor in Music. While he now oversees all of MUSIC Matters as president, as a freshman he entered the overwhelming, maze-like, student organization showcase that is ~Festifall~ and saw a big sign that said “Bring Grammy Winning Artists to Campus.” He signed up and has never looked back.

Even though MUSIC Matters tends to overtake all of our lives, Matt is also a member of the Sigma Chi Fraternity and Wolverine Support Network, and he’s not too shabby at intramural basketball either. His passion for music doesn’t fall far from the tree – Matt’s dad used to book concerts in college too. After playing guitar for eleven years and saxophone for eight, it’s evident that music is a constant in his life. Some of his favorite memories and experiences with music include spending four full days at the Electric Forest festival this past summer and seeing Roger Waters’ “The Wall” tour sophomore year of high school with his dad.

Right after SpringFest 2016, he knew he wanted to be a leader in the organization and took up the position of treasurer the following year. After being fortunate to have been awarded a spot on the annual MM trip to LA in 2017, he knew he wanted to set his sights higher. As the current president, Matt hopes to create more opportunities for students interested in the entertainment business and help them discover ways to get there. And, you know… selling out the evening SpringFest concert and increasing MM’s overall brand awareness on campus would be cool as well.

Matt’s favorite experience with MM was attending the trip to LA in January of 2017, and he is thrilled and humbled to to have been selected to return on the trip again this November. For someone interested in the entertainment industry, Matt says it is the trip of a lifetime. He couldn’t encourage up and coming MM members more to apply for this trip, and after all, our alumni do pick up the tab 😉. Matt is “1000% pursuing a career in the music/entertainment industry” after he graduates this spring, and couldn’t be more grateful for the doors MM has opened.


 

Current jams

“Surreal” by Louis Futon

“Finest Ones” by Rakim

“I Used to Love H.E.R.” by Common

“rockstar” by Post Malone

“You Enjoy Myself” by Phish

“Somethin’ Else” by Cannonball Adderley

“Crazy Dream” by Tom Misch

 

All time favorites and classics

“Reminiscing” by the Little River Band

“I’ve Got the World on a String” by Frank Sinatra

“Little Wing” by Jimi Hendrix

“Going to California” by Led Zeppelin

“Shine on You Crazy Diamond” by Pink Floyd

“Bye Bye Blackbird” by Miles Davis

“Peace Frog” by The Doors

“Just Friends” by Charlie Parker

“Crossroad Blues” by Robert Johnson

“Thug Mansion” by 2Pac

For game day: Come on Eileen


Nov 1st, 2017

SpringFest 2017 Recap: Bigger and Better Than Ever

Clare Duckworth, Copy Director

Last April, the University of Michigan’s campus was taken over once again for the sixth annual SpringFest. This year, we put on the biggest (and arguably best!) SpringFest to date. Through a unique, first of its kind partnership with the world’s largest record label, Universal Music Group, we were able to scale up the production to a whole new level. We worked hand in hand with their College Marketing and Lifestyle Division in order to continue to successfully execute this truly amazing festival.

Last April, the University of Michigan’s campus was taken over once again for the sixth annual SpringFest. This year, we put on the biggest (and arguably best!) SpringFest to date. Through a unique, first of its kind partnership with the world’s largest record label, Universal Music Group, we were able to scale up the production to a whole new level. We worked hand in hand with their College Marketing and Lifestyle Division in order to continue to successfully execute this truly amazing festival.

With this, we were very excited to bring on two massive new sponsorship activations with the Clorox tie-dye booth and the SONY Sound Lounge. At the Clorox tie-dye booth, participants used bleach to tie-dye t-shirts that featured musical icons like the Beatles, Justin Bieber, and Travis Scott. The SONY Sound Lounge was bumping all day with giveaways, DJ sets, and panelists. The daytime portion also included 60+ student organizations and startups, several Detroit and Ann Arbor pop-up shops, corporate and university sponsors, a startup pitch competition called “MTank,” food trucks, a rap cypher, and students from every corner of campus. And if you weren’t at any of these amazing festivities, you probably found yourself at the day stage jamming to local and national artists including Shmongo, Saint Mesa, Nightly, and Ocean Park Standoff.

With this, we were very excited to bring on two massive new sponsorship activations with the Clorox tie-dye booth and the SONY Sound Lounge. At the Clorox tie-dye booth, participants used bleach to tie-dye t-shirts that featured musical icons like the Beatles, Justin Bieber, and Travis Scott. The SONY Sound Lounge was bumping all day with giveaways, DJ sets, and panelists. The daytime portion also included 60+ student organizations and startups, several Detroit and Ann Arbor pop-up shops, corporate and university sponsors, a startup pitch competition called “MTank,” food trucks, a rap cypher, and students from every corner of campus. And if you weren’t at any of these amazing festivities, you probably found yourself at the day stage jamming to local and national artists including Shmongo, Saint Mesa, Nightly, and Ocean Park Standoff.

As for the nighttime portion of SpringFest, we moved our benefit concert from Hill Auditorium (as it had been years prior) to the Crisler Center, home of the University of Michigan men and women’s basketball teams. The concert was headlined by rap legends 2 Chainz, Lil Yachty, and Desiigner and brought in over 4,000 attendees. The move to Crisler was a paramount milestone for MM, as there had not been a concert at the Crisler Center for over 15 years. Following the concert, there was an afterparty and meet and greet with Desiigner at the popular bar Skeeps (or Scorekeepers for the uninitiated). Quite a few of our members might have had very similar profile pictures as a result.

As for the nighttime portion of SpringFest, we moved our benefit concert from Hill Auditorium (as it had been years prior) to the Crisler Center, home of the University of Michigan men and women’s basketball teams. The concert was headlined by rap legends 2 Chainz, Lil Yachty, and Desiigner and brought in over 4,000 attendees. The move to Crisler was a paramount milestone for MM, as there had not been a concert at the Crisler Center for over 15 years. Following the concert, there was an afterparty and meet and greet with Desiigner at the popular bar Skeeps (or Scorekeepers for the uninitiated). Quite a few of our members might have had very similar profile pictures as a result.

Even though we’re in the heart of fall here in Ann Arbor, we still can’t get over how amazing SpringFest 2017 was. We think our SpringFest chair, Ayla Ahmed, said it best herself in that “SpringFest is an incredibly powerful and inspiring space for students across all disciplines. By pairing the best of student work with activations and activities, the day brings campus alive with excitement and energy." See you in April!

Even though we’re in the heart of fall here in Ann Arbor, we still can’t get over how amazing SpringFest 2017 was. We think our SpringFest chair, Ayla Ahmed, said it best herself in that “SpringFest is an incredibly powerful and inspiring space for students across all disciplines. By pairing the best of student work with activations and activities, the day brings campus alive with excitement and energy."

See you in April!